Meta Learn

Mental fitness,
made intuitive.

Role
Product Designer
Team
4 people
Timeline
8 weeks

Get the highlights.

A brand-new design system, rebuilt from the ground up for clarity.

84 SUS usability score, up from 52. Now above the industry benchmark.

2.1× faster task completion across the five core flows.

+71% 30-day retention after the redesign launched.

An 80-component design system, documented and App Store ready.

Onboarding cut from 11 steps to 3 — value before commitment.

Problem

Great content.
Poor delivery.

The original Meta Learn had the right ingredients — science-backed exercises, quality programs, genuine expertise in mental fitness. But none of it was reachable. Critical features were buried two or three levels deep. Navigation created dead ends. Progress tracking was invisible. Users dropped off before they ever found what they came for.

The redesign didn't change the content. It changed everything around it.

After — redesigned
Before — original
Before After
Before After
Before After
Before After

Research

A multi-method audit confirmed what users already felt.

Usability testing

Finding what to do next was a dead end.

Users hit navigation walls trying to discover new exercises. The content was there — the path wasn't.

Analytics

Progress was invisible.

Users couldn't tell if they were improving, building habits, or falling behind. Motivation had no anchor.

Heuristic evaluation

The best features were buried.

Professionals needed quick wins. The features that could deliver them were two or three taps too deep.

User surveys

Onboarding created drop-off before value.

The 11-step setup asked for commitment before delivering anything worth committing to. 68% quit before finishing.

68%

User interviews

Professionals wanted quick wins.

Time-pressed users came for fast, science-backed sessions they could fit between meetings — but the shortcuts they needed were buried in the menus.

18

SUS testing + benchmarking

Usability scored in the “poor” band.

The original app benchmarked at 52 — well below the 68-point industry average, putting it squarely in the “poor” range.

52

Desk research

Habits are built on cues and rewards.

The cognitive-training literature is consistent: engagement thrives on habit cues, streaks, and rewards — exactly the loops the original app was missing.

40+

Goals

Defining the redesign goals.

Structure &
Scalability

  • No dead ends
  • Familiar navigation
  • Clarified hierarchy
  • Free vs Paid

Flow &
Onboarding

  • Reduce drop-off
  • Emphasise progress
  • Light gamification

Visual System

  • Grouped with intention
  • Color contrast
  • Accessible typography

Process

Wireframing every flow.

Dozens of low-fidelity screens mapped the full experience before a single pixel was polished.

Validation

Results that speak
for themselves

Before a single pixel was polished, the wireframes went in front of real users. Early signals confirmed the new structure was working.

9/10

Found key features unaided
up from 3 of 10 on the old app

Moderated wireframe test, n=10

2taps

To reach any core exercise
down from 4–5 taps

Task-based walkthrough

0

Dead ends hit
across every tested flow

First-click & navigation test

Quick, moderated tests on the low-fidelity wireframes — early validation, well before visual design.

Design

A new home screen.

Everything you need at a glance

Greeting, quote & streak

A quick boost of motivation with your daily progress in view.

Emotional slider

Pick how you feel and get exercises that match your current mood.

Tailored content

Curated exercises based on time of day and what you've done before.

New Meta Learn home screen

A streamlined onboarding
goes a long way.

Onboarding checklist on the home screen

Non-Intrusive

Onboarding is built into the home screen. Do it anytime.

Onboarding tasks in any order

Motivating

Complete tasks in any order while exploring the app.

Onboarding completion reward screen

Rewarding

Finish to unlock 7 days of Premium access.

Guided exercise discovery.

Meta Learn exercises screen

Reach your goal with endless content

Programs

Structured sessions to build long-term habits.

Curated Collections

Explore themed content across formats you prefer.

Find What Works for You

Use tabs, search, or favorites to quickly access what you need.

Training mental fitness.

Pre-exercise setup screen

Pre-Exercise

Set your intention and duration before you begin.

Breathing exercise in progress

During Exercise

A calm, focused player keeps you in the moment.

Exercise complete summary screen

After Exercise

Reflect, track your streak, and see your progress grow.

Collab

Built to scale.

Design system

Carry your system everywhere.

80 components, fully documented in Figma. The dev team ships new features 50% faster since handoff.

Handoff

App Store ready.

Passed Apple review on first submission. Helped close a seed funding round with a refreshed investor deck.

Outcomes

The numbers don't lie.

SUS usability score
84 pts — up from 52

Task completion
2.1× faster across 5 flows

Up to

+71%

30-day retention
after redesign launch

3

Onboarding steps
down from 11

Time to first action
12 s from cold launch

80-component
design system

Fully documented in Figma. The dev team ships new features 50% faster since handoff.

Reflection

What I learned.

01

Navigation

Structure is invisible — until it breaks.

02

Research

Data confirmed what users couldn't articulate.

03

Onboarding

Ask less, deliver faster.

04

Design systems

The 80-component library paid off immediately.

Next steps

Where this goes next.

01

Personalised learning paths

Use check-in data to surface adaptive sequences — moving from a catalogue to a coach.

02

Progress & streak system

A richer streak and milestone model would close the retention loop — habit cues that reward consistency.

03

B2B / team dashboard

A team-level view — mood trends, completion rates, programme adoption — is the logical next unlock.

More work

See what else
I've been building.

Fashion Retail · UX Design

Bershka

Case study

SaaS · Product Design

Sheer

Case study

Industrial · Design Systems

Grundfos

Case study