Meta Learn
I led the full UX/UI redesign of Meta Learn, a mental fitness app helping users manage stress and improve focus. The redesign increased retention by 71% and helped the product scale from prototype to market-ready app.
Where we started.
A comprehensive UX audit revealed critical friction points holding users back from fully engaging with the app.
A data-backed deep dive into user pain points, usability gaps, and industry benchmarks to shape a targeted redesign.
Usage Analytics
Usability score improved from poor to excellent after redesign.
User Interviews
Professionals wanted quick wins, but the app buried them.
User Surveys
Users struggled to understand progress and motivation.
SUS Testing + Benchmarking
Usability score improved from poor to excellent after redesign.
Desk Research
Cognitive training engagement thrives on habit cues and rewards.
Heuristic Evaluation
Critical UX flaws blocked users from discovering key features.
01
No dead ends. Familiar navigation. Clarified hierarchy. Free vs Paid.
02
Reduce drop-off. Emphasise progress. Light gamification.
03
Grouped with intention. Color contrast. Accessible typography.
We stripped it back to low-fidelity wireframes, rethought the information architecture, and shaped a clean, app-ready layout. Tests along the way kept us aligned with what users actually needed.
Solution 01
Everything you need at a glance.
Greeting, quote & streak
A quick boost of motivation with your daily progress in view.
Emotional slider
Pick how you feel and get exercises that match your current mood.
Tailored content
Curated exercises based on time of day and what you've done before.
Solution 02
Non-Intrusive
Onboarding is built into the home screen. Do it anytime.
Motivating
Complete tasks in any order while exploring the app.
Rewarding
Finish to unlock 7 days of Premium access.
Solution 03
Reach your goal with endless content.
Programs
Structured sessions to build long-term habits.
Curated Collections
Explore themed content across formats you prefer.
Find What Works for You
Use tabs, search, or favourites to quickly access what you need.
Solution 04
Pre-Exercise
Clear goal-setting and session preview before you begin.
During Exercise
Guided, distraction-free flow with real-time progress cues.
After Exercise
Completion screen, streak update, and next session suggestion.
A 3-month closed beta proved the redesign made the app faster, easier, and more addictive to use.
56%
+15%
30-day retention rate
9.4 days
+31%
Average streak length
5m 3s
+28%
Average session length
96%
+18%
Completion rate
12s
−33%
Time to first action
84 SUS
+26 pts
Usability score
Seamless collab
Figma libraries, Trello boards, and open comms kept design and devs aligned.
Systematic design
A scalable design system ensured consistency across features and easy expansion.
Reflection & next steps.
The app is now clear, structured, and intuitive. What was once confusing is now a focused experience, supported by hierarchy, consistent interactions, and a scalable design system. The result is a foundation that balances simplicity with depth and leaves space for future growth.