Buna! Hej! Hi!
It's Paul Bader.

Paul Bader. Product & Brand Designer based in Copenhagen.

6+
years in UX/UI

Deep experience. From early research and user flows to polished, shipped product.

Fascinated by why people do what they do.

User psychology. Human behavior is at the core of every design decision I make.

Brand that lives beyond the screen.

Branding. Building visual systems that feel intentional and scale across every touchpoint.

Bershka logo
Bershka 2025

A smoother
self-checkout

Redesigning the in-store experience to reduce friction and speed up payment.

Product Design Onboarding User Flow
Coming Soon
Bershka self-checkout kiosk
Bershka self-checkout
Sheer logo
Sheer 2023

Quicker & better
onboarding

Creating a seamless entry point so users could start strong without friction.

SaaS Product Design User Flow
View Case
Sheer
Sheer
ML
Meta Learn 2024

Mental fitness,
made intuitive

Meta Learn is a mobile app for stress relief, focus, and emotional resilience.

Research UX/UI Design Branding
View Case
Meta Learn
Meta Learn app screens
Grundfos logo
Grundfos 2020

From print to
PowerApp

UX-driven internal tool used by 200+, replacing 80% of printed material.

PowerApps Mobile Design UX/UI Design
View Case
Grundfos PowerApp
Grundfos