Paul Bader. Product & Brand Designer based in Copenhagen.
Deep experience. From early research and user flows to polished, shipped product.
User psychology. Human behavior is at the core of every design decision I make.
Branding. Building visual systems that feel intentional and scale across every touchpoint.
Design systems. Components, tokens, and logic that bring consistency without friction.
Meta Learn is a mobile app for stress relief, focus, and emotional resilience.
Creating a seamless entry point so users could start strong without friction.
UX-driven internal tool used by 200+, replacing 80% of printed material.
Redesigning the in-store experience to reduce friction and speed up payment.